Osum Cabs: A Shared Booking Resource with Unifying Technology Platform

CIO Vendor Over the last few years a wave of digitalization has swept the transportation sector in India. Earlier, booking a cab was done by giving a call; however smart phone apps have made this much easier. Everything from offline bookings for customers, wallet payments and local language apps, cab aggregators have played to their strengths here. Consumers of transportation services have benefited greatly from these advances. However, amidst these changes, the group that has been left behind consists of cab businesses that have relied on older technology and long standing customer relationships to maintain their market share. To address the growing gap between cab businesses and the consumers,Osum Cabs has emerged as a sustainable answer for these cab businesses. Osum Cabs is a US based company with their development site in Bangalore Osum Cabs. Osum provides an App-based cab service that puts the technology that consumers demand in the hands of traditional taxi services in India, thereby offering a sustainable business model compared to that of existing cab aggregators that grow by draining cab drivers. Osum provides its service to cab businesses at a sustainable of Rs.5per ride. By participating with Osum, each cab business joins a growing network of similar small businesses, sharing a platform that provides passengers a single app to solicit a ride. Osum’s app also allows cab businesses to retain their identity, market to their own existing customers, and to book rides for the passengers that have not yet entered the digital age. Osum provides a sustainable model to businesses that participates to offer rides. The simplicity, legitimacy and security all are taken care of with the use of real-time information.
Unifying Applications for Transportation Needs
The minimal surcharge for using Osum's system allows drivers and the businesses that employ them, to earn living wages, and offer low fares compared to traditional cab companies and the current cab aggregators. The unique pricing model allows drivers who participate in Osum cab network to retain close to 25 percent more of the fares they earn compared to cab aggregators, which allows the Osum businesses to be more competitive and to pass the savings along to the consumers. The company provides a service model that brings together different taxi businesses into a network using a shared booking resource and provides tools to the existing taxi businesses to take calls, and book rides in their cabs for their closest passengers. Osum Cabs provide existing cab companies with essentially the same tools available to Ola and Uber; hence their passengers can book rides by finding the closest cab, see the fares up front, rate their drivers, and so forth. The booking and billing processes have been aggregated by the current cab aggregators thus creating a large taxi business. Instead, Osum model is truly and uniquely bringing in taxi-businesses together in to a network using a shared booking resource.


sum model is truly and uniquely bringing in taxi-businesses together in to a network using a shared booking resource

Future Transportation Network
Osum provides a system of network that allows existing businesses to find passengers that otherwise might not know they existed. The Company provides technology to the businesses that are already licensed to operate in countries, but which suffer from a lack of a unifying technology platform. Osum is actively making changes to become the answer to the existing market demands for a unifying application for transportation needs.