delightful customer experience with digital sensing
Category: Digital Transformation | Presented By: Newgen Software
Your customers expect to be delighted. While mobile and social capabilities can help, they’re not enough for you to engage with your customers in context. Of course, you need to be responsive and fast. But, your processes also need to be intelligent. So, while social and mobility can provide you the instant connect and reach, you need a mechanism to build intelligence in your customer service. Obviously, adding an army of people to handle customer service is not the solution in this case. A contextual customer experience requires you to do the following.
1. Tap customer conversations
2. Discover customer context
3. Identify & Trigger the right action
4. Engage customers
Digital Sensing makes all this possible by combining omnichannel, analytics, business rules management, business process management, and unified communication capabilities directed to tap business moments
